Empowering a Sustainable Future

Join us in revolutionizing tire recycling and supporting a green circular economy through innovation and collaboration.

A tightly packed arrangement of new tires, each with distinct tread patterns and labels. The tires are stacked in an overlapping, lattice-like formation, creating an intricate visual texture.
A tightly packed arrangement of new tires, each with distinct tread patterns and labels. The tires are stacked in an overlapping, lattice-like formation, creating an intricate visual texture.

150+

15

Trusted by Partners

Eco-Friendly

Circular Economy

Innovative projects driving sustainable tire recycling and partnerships forward.

A small tire shop named Kimberley's Used Tires is visible, located by a roadside. The shop has a red and gray exterior with several tires stacked and lined up outside. A chain-link fence surrounds the shop, and there are some potted plants along the fence. The surrounding area includes trees and a clear sky in the background.
A small tire shop named Kimberley's Used Tires is visible, located by a roadside. The shop has a red and gray exterior with several tires stacked and lined up outside. A chain-link fence surrounds the shop, and there are some potted plants along the fence. The surrounding area includes trees and a clear sky in the background.
Tire Innovation

Transforming waste tires into valuable resources for industries.

A tree trunk with two old car tires painted blue and yellow attached to it. Green leaves are growing from the central hole of the blue tire. The background includes a building with stairs.
A tree trunk with two old car tires painted blue and yellow attached to it. Green leaves are growing from the central hole of the blue tire. The background includes a building with stairs.
Collaborative Efforts

Building partnerships to enhance recycling and sustainability initiatives.

A modern showroom displaying various tires arranged neatly. The background features a bar-like area with red stools and a yellow accent wall. Tire racks display differently wrapped tires against a contrasting black and yellow theme. The lighting is bright, enhancing the contemporary design.
A modern showroom displaying various tires arranged neatly. The background features a bar-like area with red stools and a yellow accent wall. Tire racks display differently wrapped tires against a contrasting black and yellow theme. The lighting is bright, enhancing the contemporary design.
Two racing tires with vibrant yellow-green and blue accents are shown, featuring detailed tread patterns and the brand name Michelin visible on the sidewall. The rims are sleek and metallic with a modern design.
Two racing tires with vibrant yellow-green and blue accents are shown, featuring detailed tread patterns and the brand name Michelin visible on the sidewall. The rims are sleek and metallic with a modern design.
Market Expansion

Unlocking new markets through innovative recycling solutions and technology.

Sustainable Practices

Implementing eco-friendly practices to support a greener future.